Detailed Explanation
How it works
The payer deducts and deposits the advertising levy and files an annual statement; income subject to the levy is exempt from income tax under Section 10(50).
Frequently asked questions
What is equalisation levy?
A tax on digital transactions with non-residents - 6% on online ads and (until August 2024) 2% on e-commerce supply.
Is the 2% levy still in force?
No, the 2% e-commerce equalisation levy was withdrawn with effect from 1 August 2024.
This content is for general guidance only and does not constitute professional advice. Tax law changes frequently — verify the current position and consult a qualified Chartered Accountant before acting. Last reviewed: June 2026.